Marketing Strategies For The Green Movement

This is not my own personal thought, but I am adopting it because - it makes such total sense, I am not sure why I, or very many others for that matter have chosen this line of action.
The green movement and the environmental situation is always associated with apocalyptic type scenario’s - we are headed to doom, our kids won’t be able to live on the surface of earth, there is male mutation happening due to pollution….which is all true of course unless something changes.

The environmental movement is about 4 decades old, and as such a long standing movement, with such a just cause one would have though that more people would have joined in and gotten on board - thing is - they didn’t - because it seems, fear doesn’t make people do the right thing, all it does is scare them.

The green movement needs to get some serious marketers on board, who will be able to create a positive vision - or a “prize” if you will (as apposed  to the apocalyptic notion of now) of what will happen if we do climb aboard the green train,private people, industries and governments, what kind of wonderful world will we live in?

Joel Makower says

Ask yourself: What does a world look like where former autoworkers and steelmakers are employed in well-paid jobs to manufacture turbines and solar panels, and where mechanics, electricians, truck drivers, and plumbers are working fervently to build the smarter, upgraded electricity grid needed to distribute all this home-grown energy? Where a new generation of smart buildings and electric vehicles are operating in concert on cheaper, less-polluting energy, and a new generation of technicians is needed to build and maintain them and infrastructure necessary to power them? Where every home, office, factory, and store is retrofitted or rebuilt to be as energy efficient as possible, made so by armies of newly trained workers from local communities? Where entrepreneurial companies are mining landfills in order to turn waste back into raw materials at a fraction of the cost and environmental impacts of mining or manufacturing new ones? Where food is grown and distributed regionally, reducing transportation emissions and ensuring food security, creating a wealth of jobs for local farmers, food processors, distributors, and others?

A worth while and very interesting post by all standards.

I spend a lot of time reading about green products and climate changes and the state of the air we breath and so on, like many other bloggers I know, and the majority of people taking part in the discussion are scientists of sorts or connected in more than a layman’s way to the environmental issues.
The language and terminoligy used is appropriate for that audience, but not really aproachable for the layman.
In short - the Green movement needs a makeover, and as much as I hate to say it, it needs a young, sexy and free image in order to appeal to as many people as possible.
As distasteful as it might seem to some, it should turn its eyes to ward the big bill boards and successful ad campaigns and follow suite. With out that, the chances of getting everyone and there grandmother aboard are kind of slim.